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PixMaximiser Review: Plugin Offers White-Hat “Image Hack” To Make You Profits

As the old saying goes, “a picture is worth a thousand words”. Most people are very visual and motivated by photos. This is an area that is under-utilised by most businesses when marketing online.

Let’s pick PixMaximiser Review. If you do a search on Google for “Cowboy Hats”, you’ll get the normal list of web page links but now you may also see a few images in the results. This is a relatively new thing called “Universal Search Results”. It is Google showing results from a variety of different areas such as their image search, YouTube, known authors, map locations and many more.

Universal Search on Google now shows extra results from different mediums, such as photos, video and author results. These appear amongst normal website links.

However, all sorts of products could benefit from online marketing using images. Take a really specialist area, such as Disability Aids. Someone looking for baths for people with disabilities have a very specific problem of accessibility that only a minority of bath manufacturers provide a solution for. Rather than searching endlessly through individual websites for “disabled baths” or some similar search, a user can now go to Google Image search and view images for a particular search across many websites all on one page.

Google Image Searches

If you look at the top of the screen on a normal Google search for “Disability Bath”, you will see a link at the top, or on the left, that says “images”. Click on that and it shows all the best image results instead of links to websites. Clicking on the pictures will display a larger image and also take you to the web page. If you’re selling a very visual product like shoes or jewellery, or even something like a bath for disabled people, this can funnel visitors to your website in a way you may not have thought of before.

A Google image search for disability baths showing a collection of photos from a whole range of websites.


Pinterest Image Marketing

Some social media webites like Facebook are also very visual and lend themselves to the sharing of images. Displayed in the right way, it is possible for an image to go “viral” and be distributed to far more people than you may be able to target directly. Another social website that is becoming increasingly popular is Pinterest.

Pinterest is a kind of online “pinboard” where users pin images that they like to their own board, that can be shared with other people. This works especially well for products and services like fashion, craft, cooking, interior design, photography and make-up. Pinterest users are overwhelmingly female at around 68% as at May 2012. They are also likely to have a higher than average household income and spend more when they make a purchase.

A Pinterest search for “disabled bath” shows photos that other Pinterest members have uploaded because they recommend them to other people.


SEO for your website images

Online marketing with images can be an excellent way of creating a whole new collection of website links that potential customers can find your products through. When building your website and working on the SEO for your website, the way the images are inserted will have a significant effect on how highly your images rank in search engine results. Discuss this with your web designer to see how aware they are of this area of internet marketing.

By using an image related to the content of the post, we can give the reader a glimpse into the content before they check out the title or description. The music playing on the phone, coupled with the coffee, makes me think about music and productivity (as many people rely on their morning coffee to kick start the day).

2. Think about your audience

You know your audience better than anyone and when it comes to finding the perfect image, you should always put your audience first.

You want them to make a strong visual connection to your brand and using images that relate to the message you’re aiming to communicate. Choose photos to reinforce your branding. Make sure that the images are not an afterthought and simply used as a way to fill a gap. Use images that include subtle meaning and offer ways to connect with your audience.

For example, if you’re trying to connect with millennials who are likely to value the freedom to work from home and travel, the below stock photo from Rob Byecould help to reinforce that message:

3. Check Unsplash

Unsplash features over 200,000 free (do whatever you want) high-resolution photos brought to you by the world’s most generous community of photographers.

It’s our go-to place for stock photos here at Buffer, too.

4. Use fresh images

We’ve all seen the generic stock photos a million times. But even some of the most unique and beautiful stock images crop up all over the web from time-to-time.

Using the most popular images isn’t always the best tactic. Try to find the freshest, latest, and lesser-used photos for your content.

For example, instead of just heading to the Unsplash homepage and picking one of the popular images, try a few keyword searches or check out a few collections to uncover some awesome images.

My best advice is to find four to five options rather than settling for the first suitable image you find.

Pro tip: There’s a really neat tool called TinEye that helps you to find out how many times an image has been used before and where.

TinEye enables you to search an image and discover where and how it’s been used on other websites. By checking images before you use them you can try to paint a picture of any pre-conceived thoughts people may have from seeing that image elsewhere online.

5. Check the copyrights and model release

Most importantly, once you’ve found a photo you want to use, check the copyrights and license of the photo and if the people captured in the photo have agreed to the use of the photo of them (i.e. model release).

While several stock photo sites provide “free” photos, there might be certain terms around the use of the photos. Some licenses allow only the personal use of photos, require attribution to the photographer, or don’t allow modification of the photos. Be sure to read the license information carefully to understand if the photo is suitable for your use.

For most commercial use of photos of people, such as in advertising, you are required to get the consent of the people in the photos. This is known as model release. So before you use a photo, also check on the site if the site owners have gotten a signed model release by the people in the photos. Otherwise, you could contact the photographer who uploaded the photo.

If you would like to learn more about copyrights, Creative Commons, and model release, you might find these two articles useful.

How to remix stock photos and make them your own

Even once you’ve found the perfect image, it might not be a perfect fit for your content right away.

Luckily, it’s super simple to edit stock photos and there are even some free tools to help you do it.

In this section will share some quick tips on remixing and editing photos and our favorite tools to help you do so.

5 ways you can ‘un-stock’ your stock photos

1. Add text

Often, images are used for a very specific purpose.

For example, we regularly use stock images as the feature images on our blog posts or to create neat sharer images for when someone posts our content to Facebook or Twitter.

Here’s an example below:

To customize this image, we’ve simply added some text to provide context into the post it links to. This helps the viewer to connect the dots between the image and the post it links to.

2. Use a color overlay

90% of snap judgments made about products are based on color alone.

Color is one of the most important and complex aspects of any social media design. It helps to set the mood, create an atmosphere, convey emotions, and even evoke strong individual experiences from someone’s past.

Try to use colors familiar to your brand to make a stock photo feel cloesly aligned with your business.

3. Crop the image

If you want to hone in on a specific part of a stock photo you can crop it to discard the unnecessary portions of the image. Cropping allows you to change the emphasis or direction of an image.

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