Blue Sky

some interesting things

Xplanade Review: Making video animation & Presentation in a few minutes

Has your business thought about adding video marketing into its current marketing strategy? Video content is highly valued and many consumers are looking for how to videos. Videos are a great marketing arena for your business to break into because of your customers’ desire for them. People are highly visual and being able to demonstrate how a product works is proven to increase sales. If you’re not using videos as part of your marketing strategy, it’s time that you start. Keep reading Xplanade Review to learn more about video marketing for small business and how it can help you!

Audience Statistics

  1. 60% of people prefer online video platforms to live TV
  2. By 2025 it is predicted that 50% of viewers under 32 will not pay for cable
  3. 8 out of 10 18-49-year-olds watch YouTube
  4. On mobile alone, YouTube reached more young adults than any cable network
  5. YouTube can be navigated to in 76 different languages, covering 95% of the Internet population

Usage Statistics

  1. 300 hours of video are uploaded to the platform every minute
  2. There are 3.25 billion hours of video watched each month
  3. 50%+ of views come from mobile devices
  4. Time spent watching YouTube on TV has doubled in the past year
  5. People spend 2.6x more time on pages with video content than without

Marketing Statistics

  1. 9% of small businesses use YouTube
  2. The most viewed brand videos are on average 31-60 seconds long
  3. Including a video in landing page can increase conversion by 80%
  4. 48% of businesses plan to add YouTube to their content strategy in the next year
  5. 73% of all U.S. adults are more likely to buy a product after watching an online video that explains the product or service

Why Will It Benefit My Small Business?

As seen from the statistics above, YouTube and other video outlets are the main form of entertainment for most internet users. How to videos are becoming increasingly important when selling products online. People are more likely to buy a product when there is a video explaining how it works. Tips to keep in mind when making your video are to capture the audience’s attention with a big introduction, include a great offer, create a call to action, and nail down your technical abilities. Keeping these four tips in mind will help to make your YouTube video more popular. YouTube is a free to use web platform so there is not a fee to upload video content but you will want to invest time and buy software to edit your videos correctly.

Why Video Marketing for your business?

People are much more likely to click a play button than read pages of text. Statistics show that video helps customers stay on your site longer and improves SEO. By giving Google what it likes, fresh new content and blended search results, you will be more effective in reaching your customers on line.  Don’t take our word for it…Google it!

Video Increases Customer Engagement.

Social networking sites such as Instagram, LinkedIn and Facebook (to name a few), have the ability to provide video to massive audiences and increase customer engagement because we like, comment and share on the things we find helpful, entertaining or informative. Some social networks even have the ability to target specific types of customers or industries making video an excellent way of marketing and communicating with your customers.

With an integrated online video marketing strategy, QUE Productions creates effective videos that your customers will want to like, comment and share. We develop video content that is relevant to your audience  and is designed to build your will keep them coming back again and again.

 Stay ahead of the competition:

Because of its ability to inform, entertain, motivate and inspire, Video Internet Marketing is one of the best ways to build your brand, expand your on line following and engage new customers. If your looking for video marketing in the New York City or Long Island area we are here to help. With approximately 500 million viewers per month, YouTube is currently the second largest search engine on the planet proving that customers like and are looking for video. By building a custom YouTube channel and providing content QUE will assist you implement an effective video internet marketing strategy to help position you as the expert, help with brand recognition and produce media that makes dollars and sense.


How Do I Implement Video Marketing for Small Business?

Overall, YouTube videos are a great way to get your message across to people who would rather watch content than reading content. Video marketing is a great way to increase brand awareness and complement any SEO effort to make your business more visible. If you want to work on your SEO efforts, especially with video marketing, call Digital Resource today. We are a digital marketing company located in West Palm Beach, FL working to optimize online presences for many types of businesses. Contact our video marketing specialists today to learn why video marketing for small business is important. We’re excited to speak with you about how we can assist you with your video marketing efforts!

Go Back


Blog Search


There are currently no blog comments.