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Stop Motion Creator Review: Dominate video marketing in your niche

Online marketing is constantly changing and expanding. A tactic that once worked 10 years ago is now outdated and overused.

To achieve record-breaking growth, marketers need to stay ahead of the curve, and we’re here to help you do just that.

Introducing the latest, proven marketing strategy– animation production! Why does this technique work? Because people love the ease of watching videos and animations.

In fact, 43% of people stated that they would rather see more video content from marketers.

Not sure where to start? Check out Stop Motion Creator Review and how you can incorporate them into your marketing strategy.

1. ANIMATED LOGO

The most famous example of this is the Google logo. Google unveiled its new animated logo in 2015, and since then has been heralded as the new future of branding.

Through the animation, Google is able to show off some of their features, like voice activated searches. Not only that, but Google updates their home page daily, with animations, illustrations, and more.

While you might not have a team as big as the Google one, you can still take advantage of this marketing strategy.

Animated logos are great because of their novelty. Few companies have invested in them and that makes them memorable.

2. ANIMATED ADS

Videos are the future of advertisements, especially on social media.

In 2016, Facebook changed their algorithm to give preference to videos over other types of posts. Because of this, videos now have a considerably higher reach and conversion rate than other forms of content.

Animating your advertisements is a great way to go for two reasons. First, it’s inexpensive.

With animation videos, you don’t need fancy cameras, lights, microphones, or stands. All you need is a skilled designer, a video editing software, and a good idea.

The second reason you should go with animation is that it often has a polished and unique look. Because everything is done through a computer you can make sure each detail is in line with your brand image.

3. EXPLAINER VIDEOS

Next, animation production is ideal for explainer videos. There are dozens of different options where an animated video would work. In fact, we’ve outlined Emergency Cash Booster Review it’s important to invest in these type of videos.

If you’re a service company, you can make a video explaining what it is you do and how it helps your customers save time, money, or energy.

Another great option is to create a video explaining how to use a product or answering FAQ.

Lastly, think about making an about us video for your website. While most companies have an about page on their website, few utilize it as a promotional page.

If your about page has long paragraphs about your company, you’re doing it wrong. Transform the boring copy into an entertaining video and you will entice your visitors to learn more.

4. STOP MOTION

Not all animation has to be done completely on the computer. If you don’t have the skills or experience to make an animation production from scratch there are other options. One of which is stop motion videos.

Stop motion videos are very easy to produce but can take a long time. The process involves moving certain pieces in your frame and then taking a picture after each movement.

Afterwards, stitch up all the photos in a fast moving slideshow and combine with audio and other visual effects. The result? An intriguing video where objects move by themselves.

All you need for these videos is Mesmeric Collection Review.

5. WHITEBOARD

Using a whiteboard is another video that can be done with extensive graphic design skills. This type of animation has become increasingly more popular in the last couple of years.

In order to achieve this video, you’ll need a whiteboard or chalk board and their corresponding writing utensils. Then you’ll record as someone draws out diagrams, images, and words.

These videos have become especially popular for companies that want to showcase statistics, services, and ideas rather than products.

It’s important to note that you’ll need someone with neat writing and drawing skills in order to successfully produce this video.

6. INTERACTIVE

Another great way to incorporate animation production into your marketing strategy is through interactive videos. If you are able to get people to interact with your videos or advertisements, they are much more likely to remember them.

Some ways you can do this is by creating areas in the video where they can click, and the video responds.

If done correctly, this is one of the most effective types of animated videos you can produce for your company. It also takes a little more work because you’ll need someone with programming experience.

7. INTEGRATED ANIMATION

The last style you’ll want to know about is integrated animation. This type of video combines real footage with animation.

Some effective examples of this are cooking videos that display the recipe on the side while still showing bird’s eye footage of the recipe being made.

These videos work because they can show real life examples and information at the same time. In fact, if your video is providing value, often times people will share the video with family and friends.

The integrated animation videos really are the best of both worlds. They give you all the benefits of a live action commercial while still providing flexibility with animation.

The only downside to using these videos is the items needed to produce it. You’ll have to focus on everything from camera angles and lighting to after effects and animations.

At the end of the day though, these videos are a great asset to have and are worth the time and effort.

ANIMATION PRODUCTION FOR YOUR BUSINESS

The best thing about animation is it can work for almost every scenario and business, especially yours.

Once you make the video you’re not done though. The next step is integrating video with marketing SEO strategies.

Not sure how to get started with this? Talk to our team. We are the leaders in video marketing industry. It’s what we do best!

Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a great impression, creating something visually arresting and getting your message across. And all of this must be done with the assumption that your audience has the attention span of a tired toddler.

That's why brands have turned to stop-motion animation as their go-to for effective and engaging ads. The moving images are more enticing than a still visual, and are less demanding than videos. Plus, it’s a great solution for brands that don’t have a lot of resources or a large budget to tell their brand story.

Brands are successfully using this technique to create advertising that thinks outside of the box. If your brand is looking for creative inspiration, here are some ways you can use stop-motion animation in your upcoming ad campaigns:

  1. Celebrate the season – Why not welcome the new season with a creative twist? Making a stop-motion video is a great way to create something that’s relatable and engaging to your audience. Plus, you can always tie it back to your brand. Starbucks created a stop-motion video to welcome fall and everyone’s fall favorite: Pumpkin Spice Latte.

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  1. Share a holiday greeting – Your audience is most likely getting ready for the upcoming holiday, so join them in the excitement with a stop-animation video. Adding creativity to your holiday greeting can help your brand stand out from the rest of the crowd. Did you see M&M’s stop-motion animation for Halloween, which was created to appeal to our sweet tooth?
  2. Make an announcement – Is your brand launching something new? Make your announcement even more exciting with a stop-motion video. You’ll be sure to grab your audience’s attention for a memorable message they won’t want to miss. Here’s how Chobani launched their partnership with Plated.
  3. Share a recipe – Let your audience be part of the process. If you’re a food retail brand, share your favorite recipes. A stop-motion video is the perfect way to showcase how to make some of your fan’s favorites. See how Chipotle puts together their delicious guacamole recipe.
  4. Tell about promotion – Get the word out about your latest promotion. Instead of posting an ordinary promotional flyer, why not create a stop-motion video that showcases coupons, products and more? Wendy’s wanted to promote their 5 Frosty Coupons for $1, so they created a stop-motion video to spread the word.

 

  1. Showcase different products – When it comes to advertising, quantity matters. Because the more products you can show, the more prospects you’ll have. Your audience wants to see what you can offer, and stop-motion animation gives brands the flexibility to do just that. Samsung’s stop-motion video shows the different ways you can style their Gear S2 watch.

 

  1. Tell your brand story – What does your brand value? What is it made up of? What comes to mind when people hear your brand’s name? For Etsy, it’s all about crafts. And they were able to tell their brand story in just a few seconds.
     
  2. Promote an event – If you’re hosting an upcoming event, send an invitation your fans won’t forget. Make a stop-motion video to give your audience a hint of what they should expect when they attend. It’s a fun way to increase RSVP’s and raise awareness about an event. We created a fun stop-motion video for our client, the Scleroderma Foundation Michigan Chapter, to promote their annual Hideous Holiday Sweater Run.

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