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IM Checklist Volume 5 Video Marketing Review Discount and Bonuses

Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post.

By 2020 it is estimated that video will make up more than 80% of all consumer internet traffic, in the U.S. video will make up 85%.

Currently nearly half of all internet users look online for a video related to the products and services they are interested in prior to even visiting a business/store.

Here are a few more reasons why your business must incorporate video into your marketing strategy now.

Recommended for You: IM Checklist Volume 5: Video Marketing Review

  1. 78% of people watch online videos every week, 55% view online videos every day. (HubSpot)
  2. YouTube is the second most trafficked site (after Google.) (Alexa)
  3. One minute of video is worth 1.8 million words. (Forrester Research)
  4. Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text. (Wirebuzz)
  5. Social video generates 1200% more shares than text and image content combined. (Wordstream)
  6. Including video on landing pages can increase conversion rates by 80%. (Unbounce)
  7. Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
  8. 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)
  9. Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
  10. Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%. (HubSpot)
  11. 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  12. Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
  13. Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)
  14. Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
  15. 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google)
  16. On average, people spend 2.6x more time on pages with video than without. (Insivia)
  17. Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)
  18. 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot)
  19. 100 million hours of video are watched each day on Facebook. (TechCrunch)
  20. Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)

Incorporating video into your marketing strategy generates some serious ROI, not to mention the fact that people want to see videos. In fact, 43% of people want more video content.

It’s not as difficult, complicated, or expensive as you think to create video content.

Bonus Stats:

  • 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
  • Nearly two-thirds of consumers prefer video under 60 seconds. (Insivia)

Marketers today know video is a critical component of any successful marketing campaign, and data from brands and consumers alike is proving that to be true. The average business publishes 18 videos each month, and that content is met with support by consumers – 85 percent of people say they’d like to see more video content from brands in 2018.

This trend isn’t slowing down; in fact, we’re seeing increases in video marketing adoption. 82 percent of businesses that are already using video plan to increase their video marketing spend in 2018, while 65 percent of businesses that don’t yet use video marketing plan to start in 2018.

This Jim Daniels’ 2018 Affiliate Marketing Master Swipe File Review provides a snapshot of where marketers are seeing success and how you can integrate video marketing into your 2018 plan.

How marketers are seeing results with video

Video can help support a variety of marketing and business goals, including sales, retention, customer experience, customer education and more. Some brands have found it difficult to measure the ROI of their video efforts, however that’s also changing. Across the board, businesses are using video to support four key goals:

  • Improve web traffic
  • Win sales
  • Educate users
  • Offer support help

We’re going to discuss details about each of these strategies below, with examples of real companies seeing results.

Increase website traffic

Video is an effective tool for earning new website traffic and keeping visitors on a site longer. Brands often promote videos on social media and other content platforms to drive consumers to a website – and 76 percent of marketers said video has helped them do just that.

One of the companies seeing results with this strategy is The Home Depot. The home improvement brand posts eye-catching videos on Facebook, features products in each video and includes a website link in the caption so viewers can explore each product more.

After earning that initial visit, marketers are then using video content on their website to encourage visitors to learn more and stay on their site longer. In fact, 80 percent of marketers say video has increased their site’s dwell time. Website videos can help convert users by:

  • Telling a brand story
  • Sharing a customer testimonial
  • Showing the product in use
  • Comparing the product to competitors who fall short
  • Explaining key features and benefits

You can use video to increase web traffic by leveraging social media, which we explore in detail later in this post.

Key takeaway: Promote your video on social media and other platforms to not only boost visits to your website, but to also keep potential customers on site for longer.

Winning new sales

Sales and marketing teams are using video to stand out from competitors and convert prospects. While email drip campaigns and digital ads are helpful tools to create customer touch points during the buyer’s journey, video is a more compelling, dynamic media that helps brands tell a better story – so much that 76 percent of marketers say video has helped them increase sales.

On the flip side, 81 percent of people say a brand’s video has convinced them to purchase a product or service, and 69 percent of people say a video has convinced them to buy a piece of software or an application. Video has the power to show and promote products in ways text and photos can’t, making it a key tool in the sales process.

One company doing this well is Blendtec. With the tagline “The World’s Most Advanced Blender,” the company promotes its “Will It Blend?” video series on the website. They toss heavy-duty objects like cell phones and car keys into their blenders and record the pulverisation to back up their brand promise and prove the quality of their blenders.

You can leverage video assets to increase sales by hosting product videos on your website, or creating videos specifically for your sales team to use in their process. If you’re interested in learning how to generate traffic and convert visitors into leads, check out our free e-book, How to Attract & Convert Customers Using Video.

Key takeaway: The compelling nature of video gives it serious convincing-power. Add it to your marketing arsenal and watch those leads convert.

Educating new users

Video is the perfect tool to help prospective customers and new customers understand how to use a product or service while reinforcing the value it adds to their lives. 97 percent of marketers say video has helped their users better understand their product or service, and 95 percent of people have watched an explainer video to learn more about a product or service.

These kinds of explainer videos help users quickly understand a product or service and its benefits without the labor of parsing through dry instructional documentation. It improves the customer experience from the get-go, and can also improve retention – a customer who doesn’t know how to use a product won’t be a customer for long.

Postly, an app that lets users turn photos into postcards, does a great job of this in their explainer video. In addition to telling viewers how the app works, they reinforce key brand messages about customisation, affordability and usability – all in just 45 seconds.

If you don’t have an explainer video, consider partnering with a video company to make one. You can feature the video on your home page so new visitors can quickly learn what your company does, and also share the video in sales presentations, emails and more.

Key takeaway: A short video can help users understand how your product or service works in a matter of seconds. Why risk losing your customers’ attention with a less effective approach?

Fielding service and support questions

Quality support and customer service are critical to customer retention, but that doesn’t all have to be managed by a customer service team. Many brands are using video as a way to help users answer questions and support queries proactively, and 47 percent say it’s helped them reduce support queries.

These videos can explain frequently asked questions or provide visual instructions on how to complete certain tasks. This helps the customer save time and also saves brands money by providing at-the-ready support resources instead of relying solely on expensive customer support teams.

MuleSoft, a software company, shows the power of video to answer customer inquiries. They have an entire webpage dedicated to their video content, where they host answers to FAQs, product tutorials and more.

If you’re interested in enhancing your support experience with video, consider making a handful of videos to start. Address your most common FAQs and expand as you have the time and resources.

Key takeaway: Videos are proven to be effective at reducing support queries – use them to address your customers’ questions AND save money on customer support costs in the process.



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