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EverFunnels Review - Let's See How Amazing It Works For You

Instead of sticking to your old trusty sales methods, learn how to stand out from the crowd by applying these five strategies.

1. How to attract the right customers

EverFunnels Review found competition to be one of the three biggest challenges online training providers will face over the next five years. With more and more solutions entering the field, it’s more important than ever to differentiate yourself through marketing.

There are two key areas you should focus on: Understanding your ideal customer and investing in your website.

Understand your ideal customer

Who are they? What companies do they work for? Where do they hang out online? Once you know who your ideal consumer is, clearly define why customers buy from you over competitors. In other words, identify your value proposition.

Communicate this value proposition in all your marketing communications. This is what differentiates your training product from others. It’s no longer good enough to compete solely on price — you need to focus on why customers buy from you.

Invest in your website

When it comes to marketing, your website is your biggest asset. It’s often the first thing potential customers see when they come across your training organization. With that in mind, there are a number of things you must do to ensure your website markets your courses effectively.

  • Communicate what you do and why you’re better.
  • Build trust and credibility through your About Us and Contact pages.
  • Use an account portal to sell courses online and manage customers.
  • Publish a blog to give customers a taste of what they can expect in the training courses.
  • Optimize web pages for search engines like Google.

Related: Viral Content Creator Review

2. Start differentiating your online training from that of your competitors

Unless you’re very lucky, you’ll have other training organizations competing for your customers’ business.

Follow these three suggestions to create online training that gives you a competitive advantage.

Use design to make your online training look better: Good-looking training appears professional, and anything else seems amateurish, regardless of how good the training itself is.

Use gamification to enhance the learner experience: Gamification fosters a high level of intrinsic motivation for people to persist and strive to do better within the gamified activities.

Use an authoring tool that lets you build mobile-friendly online training: Different learners will want to access your training on different devices. Modern tools – like Elucidat – help you build online training that adapts to desktop, tablet, and smartphone screen sizes (i.e., responsive). This will allow more of your learners to access the training in more flexible ways.

Related: How to differentiate your online training from that of your competitors

3. Choose the right pricing strategy

How do you price online training courses? It’s a difficult question for many online training providers. Simply “winging” your pricing strategy is risky. While you may be able to estimate what your online training is worth to customers, it can be helpful to learn about the WP Secure Review (and theories) available.

Calculate the cost

What does it cost to create your online training? You should have an understanding of how much it costs you to create a course. Factor in additional fixed and variable costs, and you’ll quickly learn what you need to be charging to break even. Any revenue above the break-even line will be your profit margin.

Understand external factors

What are your competitors doing? You must consider what moves your competitors are making. For example, if you set your price too low, you may trigger a price war. If you set your price too high — and can’t communicate the value — you may lose customers to lower-priced courses from competitors.

Estimate the demand for your product

It’s important to understand the demand curve for your online training. As you sell more courses, you’ll be able to better estimate future demand based on current sales.

Related: Pricing strategies for online training providers (3 examples)

4. Create online training that meets the needs of the modern customer

Consumers of online training are becoming increasingly sophisticated. They expect engaging learning experiences and will quickly choose a competitor’s offerings if you fail to meet their needs.

Here are three tips for building engaging online training that meets customers’ needs and has them coming back to buy more.

Use branching to increase engagement

Branching gives learners control over the process, allowing them to direct where they go, what they see and what happens. This makes the experience inherently more engaging and personalized than if the same information is presented in a linear and inflexible fashion. Read more on how to create simple branching scenarios.

Use bite-sized online training

Bite-sized learning enables learners to quickly and conveniently consume content, particularly on mobile devices. One of the biggest benefits is it can be consumed during gaps in busy work schedules. Consider this sales training sample (created with Elucidat) that would only take learners 5 or 10 minutes to complete.

Challenge learners

Adult learners like to be challenged. Spoon-feeding them information is a sure way to bore them and have them forget what you’re trying to teach. Here’s a great example of how making choices can be fun for the learner. Adult learners like to prove to themselves that they understand what they’re being told or asked to do.

Related: How online training providers create courses for the modern customer

5. Improve the way you deliver online training to customers

When you provide online training as a paid service, you have to balance two broad factors. On one hand, you want to create training that meets your clients’ needs in an engaging, enjoyable way. But to maximize profits, you’ll also want to deliver that training in the most efficient ways possible.

These requirements aren’t mutually exclusive, but they do rely on selecting the right tools and using them wisely.

Key takeaways to deliver effective online training:

Related: How to deliver online training to customers (4 best practices)

Final thoughts

Selling more online training courses isn’t easy. You can’t just turn on the marketing tap and expect new customers to come racing through your door. It requires a strategy that encompasses your marketing, sales and training teams.

Instead of relying on your old, outdated sales methods, try these new ideas to effectively position and sell your training to more of the ideal customer.

Looking to sell online courses, but confused by all of the platform choices? In this post I draw on my two decades of eLearning industry experience to highlight some of the top online course platforms and help you narrow your list. While you are here, be sure to grab the free platform selection guide to help you make the right choice faster and smarter. And, if you are ready to create online courses and other online education content, be sure to check out the free Learning Revolutionary's Toolbox!

To sell online courses, it used to be that you had to master an authoring tool, license a learning management system (LMS) – or come up with a workaround – figure out hosting and e-commerce, and then somehow deal with end user support. These days, you can get across the finish line with little more than the digital video camera in your phone, an Internet connection, and one of the platforms listed here.

Here’s a concise look at some of the best of what’s out there for helping you create, market, and sell online courses on the Web.

Online Course Platforms

Listed here are more than 15 online course platforms specifically designed to help you market and sell online courses. These have been organized into categories to make it easier to determine which type of online course platform may be best for your purposes. These include:

Keep in mind that number of online course platforms is growing fast. There is no way I can keep up with or know about every one of them. Be sure to check out the comments for additional choices and opinions. And if you have had experience with one of the platforms, please share anything constructive you can about the experience – i.e., what was good or bad about it and WHY. (You can comment on this post, or contact me directly.)

Also, keep in mind that, while I think all of these are strong choices, I don’t specifically endorse any of these platforms. If a company has an affiliate program, I will usually participate – that doesn’t cost you anything, and I don’t see why I shouldn’t get at least a little benefit from sending some business to a company. That said, within each category below companies are listed alphabetically, not ranked. I have vetted them at a very high level to make sure they seem like a good fit for subject matter entrepreneurs and smaller education and training businesses that want to sell online courses. Again, I encourage you to comment and share any experiences you have had with these platforms – good or bad.

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