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Tube Rank Machine Review - Boost Ranking Is Not Hard Anymore

You probably already know that YouTube is the world’s second biggest search engine…

…and a huge untapped traffic source.

(In fact, YouTube gets over 30 million visitors per day)

Today I’m going to show you the ins and outs of YouTube SEO, including how you can rank videos in both Google and YouTube.

My Top Ranking YouTube Videos

Before we get into Tube Rank Machine Review, I want to show you an example of a video that I’ve ranked for a competitive keyword:

This video is ranking #1 for the keyword “SEO strategy“:

Now that you can see that I know what I’m talking about, let’s dive into the step-by-step system that I used to generate this top-5 ranking.

Step #1: Find “Video Keywords”

Like anything in SEO, the YouTube SEO process starts with keyword research.

Your goal is to find keywords that have YouTube results on the first page of Google.

These are called, “Video Keywords”.

Unlike a normal SERP with 10 webpage results, with Video Keywords, Google reserves a good chunk of the first page for video results:

In general, Google tends to use video results for these types of keywords:

  • How-to keywords (“how to shave a cat”)
  • Reviews (“Bluehost review”)
  • Tutorials (“Setting up WordPress”)
  • Anything fitness or sports related (“Cardio kickboxing”)
  • Funny videos (“Cute animals”)

Why is this important?

Well, let’s say you optimize your video around a keyword that doesn’t have any video results in Google.

In that case, you’ll ONLY get traffic from people searching on YouTube.

But if you optimize for Video Keywords, you’ll also get targeted traffic to your video directly from Bingify Review.

How to Find Video Keywords

The easiest way to find video keywords is to search for keywords in your niche.

Then see if any of the keywords you searched for have YouTube video results, like this:

Simple, right?

Once you’ve found a Video Keywords, it’s time to check if there’s enough search volume for that keyword.

Because videos don’t take a ton of time to put together, you don’t need to go after keywords with massive search volumes.

Just make sure your target keyword gets at least 300 searches per month in Google (you can find this information using the  Wall Calendars Empire Review):

Why 300 searches per month?

If a keyword boasts at least 300 searches per month, then you know it also gets a decent amount of searches within YouTube itself.

And if you can get that video to rank in Google, then a lot of those 300+ monthly searches will click on YOUR video in the results.

That means you’ll get more high-quality traffic to your video, and ultimately, your site.

Here’s a Real Life Example

Because Backlinko is in the SEO niche, I’m going to look for video keywords using searches like “keyword research tips”, “how to build backlinks” and “SEO tutorial”.

Bingo! The keyword “SEO tutorial” bring up two YouTube results in Google:

Sure enough, that keyword exceeds our minimum of 300 monthly searches:

So that would be a great keyword to create a video around.

Speaking of creating your video…

Step #2: Make Your (Awesome) Video

Like anything in business, the more you put into your video, the more you’ll get out of it.

Personally, I hire a professional videographer for the day, pay an editor to add graphics, rent a studio…

The works.

Here’s an example of one of my most recent videos:

Looks expensive, but it’s not. That video only cost around $190 to produce.

If you’re on a really tight budget, you can record your voice over a PowerPoint presentation using ScreenCast-O-Matic ($15/year).

You don’t need to sweat production value in the beginning. As long as your video is valuable and  interesting to watch, you’re good to go.

I’m emphasizing quality so much because user engagement is THE most important YouTube ranking signal.

If your video stinks, it won’t rank…no matter how optimized it is for SEO.

Unlike Google — which can use backlinks and other signals to evaluate the quality of a piece of content — YouTube has no such luxury.

They judge your video’s quality based on how people interact with it.

The User Experience Metrics That YouTube Uses

Here’s what YouTube uses to determine the quality of your video:

  • Video retention: The percentage of your video people tend to watch (the more, the better).

VIDEO TUTORIAL

  • Comments: If people comment, they probably enjoyed the video (or at least watched it).
  • Subscribes after watching: If someone subscribes to your channel after watching your video that sends a HUGE signal that you have an amazing video.
  • Shares: How many people share your video on social media sites like Twitter and Google+.
  • Favorites: The number of people that favorite your video or add it to their “Watch Later” playlist:
  • Thumbs up/Thumbs down: Self explanatory

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