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Traffic Trigger 2.0 Review – Automated Video Submission Software

Search engine optimization (or SEO) is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” listings on search engines.  Nine times out of ten, consumers turn to search engines when making purchasing decisions (Traffic Trigger 2.0 Review).  Even if all your new business comes from referrals and word of mouth, those referrals will seek you out online.  To be found online easily by your target audience, SEO needs to be utilized.

Consider these Statistics

How SEO Works

There are many factors that contribute to the success of a SEO initiative.  At it’s core, SEO is all about keywords.  Before implementing SEO tactics on your website, conduct keyword research to determine which keywords drive the most traffic and will be attainable from a competition standpoint.

Basically, SEO can be broken down into two main factors: On-Page SEO, and Off-Page SEO.

On-Page SEO Factors

On-page SEO search ranking factors are completely within your control.  For each web page, identify one keyword phrase and incorporate the keyword into the following:

  1. Title Tag (after content, the title tag is the most important on-page factor for SEO)
  2. URL (ex:
  3. High Quality, Unique Content (include the keyword several times throughout the content and use synonyms)
  4. Heading Tags (H1, H2, etc.)
  5. Image File Name (ex: website-design-sample.jpg) and Alt Text
  6. Description Tag (used to provide text in search results and appears under the title tag)
  7. Links (use internal links and external links)
  8. Clean & Uncluttered Code (Make sure your web pages are clean and uncluttered with unnecessary code.  Doing so makes it easier for search engines to read the pages and makes the pages load faster.)

Off-Page SEO Factors

With billions of web pages to sort through, the search engines need to look at more than the on-page factors to determine the ranking of a page.  They use several off-page SEO factors and signals, including:

Find Your Top Pages

Next, use content analytics to find out which pages are already performing well. This’ll help you identify what’s working, plus small tweaks will give you a quick SEO win for those pages.

To find your top pages in Google Analytics, go to Behavior » Site Content » All Pages.

seo for lead generation - ga behavior content all pages

This’ll show you the pages that have the most views. These are a good starting point for SEO improvements because they’re already attracting visitors’ attention.

Step 3. Optimize Content (New & Existing)

Let’s dive into optimization for lead generation SEO a bit more. Here are the SEO ranking factors you need to look at:

Titles and Descriptions

First, optimize titles and meta descriptions, as these are what people see in search engines when they decide to click.

Title length display varies according to the device, making it more difficult to come up with an optimal title length. Make sure you put your target keyword phrase early in the title, so it will show on any device searchers use. For example, here’s Motion Animation Pro Review:

And here’s how they look on a mobile device:


Meta descriptions used to be a maximum of 160 characters, but Google has recently doubled meta description length, so you can really take the time to describe your content. The more appealing you make your descriptions, the more people are likely to click.

If you’re using a WordPress site, then Yoast SEO is the best tool to help you address SEO issues with your content. It includes prompts to help you get titles and descriptions right, as well as look after other SEO issues.

Page Content

It’s important to include your target keywords in your content if you want to rank for those terms. You can:

  • Search the content for keywords close to your target keywords and replace them where it makes sense
  • Do a complete rewrite, targeting new keyword phrases.

To optimize for current search behavior it’s a good idea to include semantic keywords, which are terms related to the main search term. You’ll often see these at the bottom of a search results page on the web.

serps lsi

Learn more about latent semantic indexing and keywords in our keyword research guide.


Link building is another important part of SEO. First, you want to make sure your content links to other content on your site, enhancing the site’s value and encouraging readers to go deeper into your site.

But, just as importantly, you’ll want to attract links from high quality sites. You can do this by:

  • Participating in expert roundups
  • Guest blogging
  • Creating pillar content and mentioning influencers

You can also link to high quality external resources. Remember, it’s not all about you, plus if you link out, the people you mention may return the favor, enhancing the perceived value of your content.

Semantic Search and Answer Boxes

Increasingly, Google serves up content that answers questions via answer boxes and featured snippets. Here’s an example of an answer box:

seo for lead generation - answer box example

Having your content appear in an answer box can significantly increase traffic to your site.

Here are some tips to help you optimize your content for answer boxes:

  • Ensure that you use heading tags to give your content a structure
  • Include properly formatted bulleted or numbered lists, or steps to complete an action or process
  • Include questions (and the answers) as part of your article
  • Make lists long enough so searchers need to click through to read the full article

If you’re looking for questions to answer with new content, Answer the Publicis an excellent resource. We describe how it works in the content calendarsection of our content marketing guide.

Step 4. Turn Traffic Into Leads

The first step in generating leads from SEO is attracting traffic, which you learned how to do following the steps above. But how do you turn those visitors into leads?

Here are some sure-fire ways to get those visitors to turn into leads:

Create a Lead Magnet

A good starting point is to create a lead magnet and offer it in exchange for an email address. OptinMonster integrates with all the leading providers of email marketing services, so you’ll be able to use it with your preferred option.

Your lead magnet can be an ebook, checklist, download, or more. Try one of these lead magnet ideas for inspiration.

To deliver a lead magnet with OptinMonster, follow our instructions for creating your first campaign.

When you’re in the campaign builder, go to Success » Success Action, and choose Display a success theme.

om display success theme

Choose a theme from the available options. The Download theme works well with our high-converting lightbox campaigns.

om choose success theme

Add the URL of your lead magnet in the Download Location box, and your campaign is ready to publish.

om add success download url

Use Gated Content

And you can use gated content to encourage people to sign up. Photowebo increased conversions 3806% with this technique.

Here’s how to do this in OptinMonster:

First create your campaign, then go to Optin » Content Blocking. Choose a content blocking method. For example, Obfuscation hides the gated content completely.


Now you can use a shortcode to publish it on a WordPress site, or grab the embed code to publish on other platforms.

Retarget Visitors Onsite

Lead visitors deeper into your site with onsite behavioral retargeting. This’ll let you present different offers depending on what they have looked at. Podcast Insights used this technology to boost conversions by 1099%.

To implement onsite behavioral retargeting, you’ll need at least two campaigns. One of the easiest ways to do this is to duplicate your existing campaign and change the messaging to attract those who didn’t opt in to the first campaign.


Once that’s done, go to Display Rules » Who should see the campaign?Navigate to Visitor has interacted with a campaign. Select Visitor has not opted into and choose the name of the first campaign. Save and publish the campaign.

om display rules not opted in

Use Exit-Intent® Technology

Use OptinMonster’s exit-intent® technology to keep visitors’ attention by presenting offers or new content just before people leave your site. Ryan Robinson used exit-intent to get a 500% increase in subscriber numbers.

To implement this, after creating and editing your campaign, go to the Display Rules section of the campaign builder. Go to When should the campaign appear? and toggle to enable On Exit-Intent®. Save and publish the campaign.

om exit intent enabled

You can also improve lead generation by tracking conversions in the OptinMonster dashboard, and by using conversion rate optimization tactics such as split testing.

Now you know how to use SEO for lead generation, and attract more organic leads, here are a couple more useful resources.

Check out our guide to creating a high-converting sales page, and learn how to find out your visitors’ secret thoughts with a popup survey. And follow us on Twitter and Facebook for more in-depth guides.

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