Blue Sky

some interesting things

Mass optimizer Review and MassOptimizer Walkthrough

Why are video metadata important?

As creepily smart as search engines have become, they are still not (in the traditional sense) capable of watching your videos. They need hints and aids to understand the content, and that is exactly what metadata is. It's a description for the search engines to identify the video content and rank search results according to relevance.


Video SEO top ranking


For videos, the three main characteristics that a search engine will filter through when determining the search result order is the title, the description and the tags. Spending some time and effort to optimize them can rank your videos higher on search results and subsequently increase your views.

Best practices for your video metadata

The Title

The title should follow the guidelines of any title in other forms of content marketing. It should be short, informative, attention grabbing, catchy, and compelling. It should include your top keywords. As you have already kept your target audience in mind when creating the video don't stop now, make the title relevant and relatable to them. The title is your first impression for search engines so use those 120 characters (YouTube limit) smartly.

+Hint: Make sure to remember that small screen video watching is skyrocketing therefore you would want to stay mobile-friendly and not choose too long a title.

The Description

The description is the Mass Optimizer Review. YouTube allows up to 5000 characters so you can have plenty to say. Again, be sure to follow your keywords and include them, but at the same time you want to make it read well. The description can include your transcript, a short story, or just a general outline on what the viewer can see. Using links to your site is essential, but you can also promote your channel, or any other relevant sites you feel apt.

+ Hint: You will want to be careful with your first few sentences and include the most important information and links in the first 22 words before the “see more” button.


The Tags

Tags are the guiding lights. This is the time to go for a dual strategy. As YouTube gives a 500 character full tag area, you can include generic tags such as “video” or your geographical location, and go very specific too on unique details. You may want to check top ranking competition too and see what they tagged (giving you a chance to show up in the “similar videos” section or as a suggestion). You can also include quoted tags,“what if”-s, and make use of YouTube's keyword search suggestion tool to find the popular searches. Spend some time to brainstorm to find the best tags, it will pay off. As best practice use a minimum of 8 to 12 tags per video.

+Hint: The more generic the higher the competition, therefore using long tail unique tags will land your page as the top result on specific searches.


Long tail tag theory

The long-tail tag theory



As seen on the graph, the more specific the tag is, the lower the search frequency (very specific searches). At the same time it also gives you a competitive advantage over others by being so descriptive, the competition in search results will be low as well. The more generic the term is, the higher the competition, but you also get access to much higher search frequency.


This is where the dual strategy kicks in: you can use both types of tags, “covering” both ends of the spectrum without loosing out on opportunities.


These were the most basic ways of optimizing your video metadata, of course you can always go deeper and more scientific. But these few practices really don't take up much of your time and you will see the results in your search rankings leading to more views leading to higher engagement leading to ... ?

Best Practices for Video Captions

  • Turn captions on by default
  • Edit automatically generated captions for improved accuracy (don’t rely too heavily on auto-generated captions as these can be pretty erroneous).
  • Use YouTube’s transcribe and sync tool.
  • Ensure that the captions are correctly timed and synced with your video.

In-Video Messaging

In-video messaging features like cards and end screens allow you to make your videos more interactive as well as add a strong call to action.  Use in-video messaging to drive views and encourage watch time.


Cards are a way to complement your video’s content and enhance the viewer experience with contextually relevant information. An icon at the top right of the video will appear (sometimes accompanied by a teaser). Clicking the icon will expand the card. They can also be used to encourage your viewers to engage with your video and take meaningful actions as a result. Unlike annotations, cards work on mobile devices. Videos can have up to 5 cards.

Best Practices for Video Cards:

  • Drive viewers to your other videos, playlists and channel.
  • When appropriate, set cards to open a new window when clicked so viewers aren’t taken away from a video too soon.
  • Make sure cards are delivering additional value to your viewer
  • Offer viewers suggestions on what to watch next (but do this towards the end of the video)
  • Use compelling teaser text to encourage clicks and time them correctly

End Screens

End screens can appear during last 5-20 seconds of a video. It used to be that video creators how to create custom end slates and incorporate them when editing videos and markup them up with clickable annotations before uploading. This meant that there was no was to go back and add end slates if the video was not originally uploaded with one. Now, YouTube has that feature built into the platform. End screens allow you to promote up to four elements. These elements may include promoting other videos, playlists, or channels,  or a call for subscriptions.

video end screen

End Screen Best Practices

  • Drive viewers to your other videos, playlists and channel
  • Offer viewers suggestions on what to watch next
  • Showcase related videos or playlists
  • In production, allow enough time at the end of your video to accommodate the end screen.


Playlists allow you to organize thematically similar videos and serial content. Utilizing playlists is important for two reasons: 1.) they help improve watch time and 2.) are an additional asset that can show up in search and suggest videos.

video playlists

Best Practices for Playlists

  • Make sure serial content is arranged sequentially
  • Group thematically related videos together and have your top performing videos start at the beginning of the playlist
  • Consider building playlists based off big moments and tent-pole events
  • Don’t limit playlists to just your own content. You can curate videos from other channels as well
  • Optimize the playlist metadata (title, tags, description) and thumbnail to help people find your playlist and to add additional context.
  • Feature playlists in your channel sections
  • Maximize playlist exposure by promoting them with in-video messaging and channel descriptions.

Video Optimization is Just the First Step

At the end of the day, you can’t optimize bad content. These organic optimizations will give your videos a shot at organic discovery but that is just the start of building a successful YouTube channel. You’ll also need to consider your content strategy and channel programming to start building an audience.


Go Back


Blog Search


There are currently no blog comments.