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Email Toolkit Review - Email Apps for Internet Marketers

Making sales. Boosting traffic to your website. Growing your social media following.

Chances are you have certain goals in mind for your email marketing. It’s likely too that you want to get even better results from your campaigns – who doesn’t? Well, there’s some simple things you can do to improve the effectiveness of your campaigns right now.

  1. Don’t experiment with the sender field

A recognisable name in a crowded inbox is a good thing. Keep your sender field consistent and make it easy for your reader to see who the email is from. This is the first thing that readers look at when deciding whether to open your email or not.

  1. Write a killer subject line

The second thing readers pay attention to is your subject line – so it makes sense to spend time getting it right. Be original. Be enticing. Keep it short and snappy. Speak to your reader’s fears, needs, desires, doubts or ambitions. We’ve got some great tips on email subject lines here:

>> Email Toolkit Review

  1. Address your reader

Whether your email is being sent to 5 people or 5,000, write for an audience of one. Build a mental image of your model reader. Be vivid and talk to them directly, just as you would if you were talking to them in person.

  1. Make it personal

If you know the name of your reader, use Constant Contact’s email marketing software to automatically include it in your emails. You can also use it in the main message of your email to keep the reader engaged. But don’t overdo it. Jamming your reader’s name into every sentence may sound a bit creepy. The aim is to sound natural.

  1. Provide value

Chances are that your reader doesn’t care about that new member of staff you are so keen to announce. What they do want is the answer to a problem. Ultimately, that’s what every reader wants. When you provide value, your emails get read.

  1. Make it snappy

The average person’s inbox is something of a battlefield. They want to keep the number of unread emails under control, which isn’t easy when they receive dozens of emails daily. Now, your reader has given you permission to be in their inbox. Honour that by respecting their time and keeping your content snappy. If it takes longer than a minute or two to absorb the message, it might be time for rethink.

  1. Make the links and call to action obvious

You want your reader to click through to an article? Then make sure the buttons or hyperlinks standout, and put your main call to action near the top. Don’t expect your reader to do the guesswork.

  1. Segment your subscriber list

The more targeted your message, the better you can expect your results to be. That means you need to gather as much information and insight about your subscribers as possible. Let’s say you run a high street fashion store and are offering a half-price weekend in one of your branches. You want your subscribers who live near that branch to know about the offer, but it’s a pretty useless message for anyone that doesn’t live near the store in question. List segmentation lets you target the people that matter, with a message that matters.

Learn more about segmentation: >> Print On Demand Profits Review

  1. Make sure your email is mobile optimised

Around two-thirds of email is opened on a smartphone or tablet. If your email designdoesn’t look great and function flawlessly on mobile devices, you could be alienating more than 60% of your audience.

  1. Test, test and test again

Do your links go to the right page? Does the design look as it should in all of the most popular email clients? Do your images match your content? Run multiple tests – and send multiple test emails – before you go for the big launch.

  1. Split testing is your friend

Sometimes the slightest tweak to a send title, layout, body copy message or call to action can make a big difference to the effectiveness of your campaign. Split-testing is when you send slightly different versions of the same email to a sample of your subscribers. In Summer Special Software Bundle Review it’s simple to compare the results, and then you can send the best performing version to the rest of your subscribers. It’s an easy way to squeeze every last drop from your campaign.

Get Personal with Your Subscribers

Forget the mass email lists – these days, subscribers are looking for customized content that resonates with them. Personalized subject lines and content specialized to the interests and pain points of your various segmented lists will encourage contacts to open emails and engage with content.

Create Compelling Subject Lines

You know what they say about first impressions – they are everything. That’s why subject lines are so important. Make sure they are clear and concise, but interesting enough to catch people’s attention. Get straight to the point – put your offer right in the subject or get them to open with a line that drives urgency like “Don’t Miss the Last Chance!”.

Give a Clear Call to Action

Make sure your emails have a defined call to action that is being clearly communicated to your email subscribers. It’s unlikely that subscribers will go out of their way to perform an action if you don’t make clear what you want them to do. Whether you want them to visit your website, fill a form, or purchase a product, make a button or graphic that will ask customers to follow through. The easier you make it for subscribers to engage, the more likely they will engage.

A/B Test Your Email Content

Test your subject lines, test the content in your email, test your creative, test the times you send your content, and then once you get results – test it again. Making small changes to your content will help you understand what your audience is looking for and will help you determine what works and what doesn’t. Remember when you A/B test to keep your changes small so you can determine what differences improved your results.

Track Your Results

One of the most important steps to improving your email campaigns is to track your results. Track whatever goals you set for your email campaigns like open rates, click-throughs, or conversion, and make sure to put a UTM code in the email to be able to track what people do once they get to your website. Tracking your email campaigns will help you understand how they are performing and what you should change to make improvements.

Email marketing doesn’t need to be tricky, and it remains one of the best possible marketing techniques for reaching out to your audience. Please leave any questions in the comments below.



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